We took scripts focused on key Growums characters and brought them to life through animated illustrations geared towards a fun interactive garden experience. Why? Because every new design is a new adventure.
Adventure for children and parents alike.
We took each script during initial strategy to lay the foundation for a fully explosive animated experience that would appeal primarily to children, presenting opportunities for them to explore their favorite characters and content. After testing the scripts and illustrations among children within the target demographic, we refined the illustrations and content and calls to action to ensure an optimal visual experience. We focused on expressions, key characters, details and color to engage and provide children with intuitive interactive content. The illustrations were used for video clips and games, as well as full storybook episodes.
Growums was one of our favorite projects providing children with a remarkable experience to grow their own garden – along with the help of fun characters who coach them in a fun online experience. A great new innovative way to explore gardening fun by digging in the dirt – then eating what they grow – is pretty yummy & awesome!
Words by Growums:
“The Veopix team are incredibly responsive. Throughout our project, they were receptive to client feedback and went above and beyond expectations. They provide superbly creative work with competitive pricing. Can’t beat that. Thanks!”
Art Director at Growums
What we did.